True Proper vs Faire
Stop giving Faire 15-25% of your wholesale revenue. Build your own B2B channel and own your retailer relationships.
Feature by Feature
Your own wholesale portal vs marketplace dependency
Our honest take: Use both strategically
Faire is good for: Discovery. Finding new retailers who browse the marketplace looking for products like yours. The exposure can be worth the commission.
True Proper is better for: Retention. Once a retailer knows and loves your product, move them to your portal. Keep 100% of the margin on repeat orders.
The smart strategy: Use Faire to acquire retailers, then migrate them to your True Proper wholesale portal for reorders. Acquisition on Faire, retention on True Proper.
Frequently Asked Questions
Common questions about True Proper vs Faire
How much does Faire really take?
Faire takes 15% commission on orders from new retailers and 25% on orders from Faire-sourced retailers. Plus they offer Net 60 terms that you must honor. On a $1,000 order, that's $150-250 going to Faire.
Should I leave Faire completely?
Not necessarily. Faire is good for discovery—finding new retailers who wouldn't find you otherwise. But once you have a relationship, move them to your own wholesale portal. Use Faire for acquisition, True Proper for retention.
Can I run both Faire and my own wholesale?
Absolutely. Many brands use Faire for new retailer discovery while directing existing and repeat retailers to their True Proper wholesale portal where they keep 100% of the margin.
What if my retailers prefer Faire?
Some retailers like Faire's Net 60 and easy ordering. Offer comparable terms on your portal and they'll often switch—especially if you give them a small incentive for direct ordering.
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