Email Marketing Comparison

True Proper vs Klaviyo

Why pay $100+/month for email marketing? True Proper includes everything you need—flows, segmentation, automation—at no extra cost.

Try True Proper FreeView Pricing
$0
for email marketing
vs $45-700+/mo on Klaviyo
1
platform to manage
No separate Klaviyo login
100%
native integration
No sync issues or delays

Feature by Feature

Built-in email vs standalone email platform

Feature
True Proper
Klaviyo
Pricing
Included with platformKlaviyo is a separate $45-700+/month cost
Unlimited emailsKlaviyo charges by email volume
No per-contact pricingKlaviyo charges more as your list grows
Free tier availableKlaviyo free: 500 emails/mo, 250 contacts
Email Features
Drag-and-drop editor
Automated flows/sequences
Abandoned cart emails
Welcome series
Post-purchase flows
SegmentationKlaviyo has more advanced segmentation
Integration
Native e-commerce dataTrue Proper is built-in, no sync needed
Real-time order data
Customer purchase history
No separate loginKlaviyo is a separate platform
Advanced Features
SMS marketingKlaviyo offers SMS (additional cost)
Predictive analyticsKlaviyo has advanced AI predictions
A/B testing
Custom HTML templates

What You're Really Paying for Klaviyo

1,000 contacts
$30/mo
$360/year
10,000 contacts
$150/mo
$1,800/year
50,000 contacts
$700/mo
$8,400/year

With True Proper, email marketing is included on all plans. Even our free plan includes email.

Frequently Asked Questions

Common questions about True Proper vs Klaviyo

Is True Proper's email marketing as good as Klaviyo?

For most e-commerce brands, yes. True Proper includes all the essential features—automated flows, segmentation, templates, and analytics. Klaviyo has more advanced features like predictive analytics and SMS, but those come at a significant cost ($100-500+/month for most stores).

How much does Klaviyo actually cost?

Klaviyo pricing scales with your list size. At 1,000 contacts: ~$30/month. At 10,000 contacts: ~$150/month. At 50,000 contacts: ~$700/month. Plus you're still paying for your e-commerce platform separately.

Can I migrate from Klaviyo to True Proper?

Yes. You can export your email list from Klaviyo and import subscribers into True Proper. Your automated flows will need to be recreated, but most stores can do this in a few hours.

When should I choose Klaviyo over True Proper?

If you need advanced predictive analytics, SMS marketing, or have a very large list (100k+) with complex segmentation needs, Klaviyo may be worth the cost. For most independent brands doing under $1M/year, True Proper's built-in email is more than enough.

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