Email Marketing Comparison

True Proper vs Mailchimp

Why connect a generic email tool when your e-commerce platform can do it natively? True Proper includes email marketing built for online stores.

Try True Proper FreeView Pricing
$0
for email marketing
vs $13-350+/mo on Mailchimp
0
integration setup needed
Native e-commerce data
1
platform to manage
No separate Mailchimp login

Feature by Feature

Native e-commerce email vs generic email tool

Feature
True Proper
Mailchimp
E-commerce Integration
Native e-commerce platformMailchimp is a standalone email tool
Real-time order dataMailchimp needs integration setup
Automatic customer segmentationTrue Proper segments by default
Product recommendations
Pricing
Included with platformMailchimp is separate $13-350+/month
Unlimited emailsMailchimp charges by sends
All features on free planMailchimp limits free features
No branding on freeMailchimp adds badge on free
Email Features
Email builder
Automation flows
A/B testing
Templates
Segmentation
Analytics
E-commerce Automations
Abandoned cart
Welcome series
Post-purchase
Win-back campaigns
Browse abandonmentMailchimp requires higher tier

Frequently Asked Questions

Common questions about True Proper vs Mailchimp

Is True Proper's email as good as Mailchimp?

For e-commerce, it's often better. True Proper is built for online stores, so features like abandoned cart, purchase follow-ups, and customer segmentation work out of the box. Mailchimp is a general email tool that requires setup to work with e-commerce.

How much does Mailchimp cost?

Mailchimp starts "free" but the free plan is very limited (500 contacts, 1,000 sends/month, Mailchimp branding). Paid plans start at $13/month and quickly scale to $100-350+/month as your list grows.

Can I migrate from Mailchimp to True Proper?

Yes. Export your subscriber list from Mailchimp and import into True Proper. Your automations will need to be recreated, but True Proper's e-commerce-focused templates make this quick.

What if I need advanced email features?

True Proper covers 90% of what e-commerce brands need. If you require advanced features like send-time optimization, multivariate testing, or extensive A/B testing, Mailchimp or Klaviyo might be worth the extra cost.

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